Saturday, May 31, 2008

Money showers for book publicity

I think this guy's marketing ploys are working - its made headlines worldwide! He is going to shower money (about US$11,000) from an airplane.
An Indonesian businessman will throw 100 million rupiah from an airplane on Sunday as part of a marketing ploy for his second book, organizers said. Tung Desem Waringin, author and motivational speaker whose first book was a bestseller, is known for his unorthodox marketing methods.

"Rather than spend a lot of money for unsuccessful marketing, better give the money to the people," Sidik said. Millions of Indonesians live on less than 2 dollars a day and the event comes at a time when the poor are still smarting from rising food and fuel prices. (Reuters)

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