It is not the logo we are used to but apparently the logo is a replica of the one the chain used when it opened its first store in Pike Place in Seattle in 1971. And now some Christian activists are campaigning against Starbucks because they deem the logo vulgar.
Starbucks is facing a boycott from a group of Christian activists in America who claim the coffee chain's new logo is vulgar. The logo comes from an old sixteenth-century Norse woodcut and features a bare-chested woman with a mermaid-style fish tail that is split in half. (Telegraph)